Seasonal Marketing: Creating a Content Calendar 11/02/22

Over 800 billion dollars was spent during the holidays last year . With Thanksgiving, Black Friday, Cyber Monday, Hanukkah, Christmas and more, thousands of consumers will be vying to find the best online deals and promotions. There will be great potential to generate new customers, too.

But with so much competition, how does your small business consistently stay afloat online and generate more revenues? It is by a detailed Content Calendar for your social media.

To best determine what to post, when to post, and how to post to beat out the competition, creating a strong Social Media Content Calendar is the key to a successful holiday campaign.

Key Learning Points:
(1) Build a content creation framework.
(2) Generate content ideas.
(3) Repurpose your content to extend its value.
(4) Learn the logistics of posting to LinkedIn and Facebook.

Please Note:

Join us virtually for this informative session! A webinar link will be sent upon registration.

IMPORTANT: It is best viewed on a desktop or screen larger than a smartphone (i.e., iPad, etc.).


The Small Business Development Center is funded at the Community Business Partnership through a cooperative agreement between George Mason University and the U.S. Small Business Administration.

Wednesday, November 2, 2022
1:00 pm-2:00 pm

COST: $0





Please Note

Please log onto the webinar timely.


See our FAQs page or contact Mindi Schools, Training & Outreach Coordinator at (703) 459-9890 or email at


The Community Business Partnership is an equal opportunity service provider, lender, and employer.

Speaker: Robert P. “Bob” Rogers

Meet Robert P. “Bob” Rogers

“I started Becky’s Pet Care in 1998 and, thanks to CBP’s expert and caring staff, now have a strong business with over 160 employees.

Becky O’Neil, President, Becky’s Pet Care, Springfield, VA
Community Business Partnership of Springfield, VA