Beating Your Competition 08/10/2022

There are over 4.7 billion social media users in the world, and with over 17 different platforms, which one should you focus on? Most businesses already have a website, Facebook, and LinkedIn, but how effective are they, and most importantly, how do they rank to your competitors?

To develop an effective digital marketing strategy, you must examine your competitors, and accordingly market your strengths. To better allocate your time, energy, and funding towards a successful campaign, join our webinar on, Competitive Analysis: Beating Your Competition.

Key Learning Points:
(1) Examine your website and social media efforts compared to your direct competitors.
(2) Research what keywords your competitors are using and track them using Google Trends.
(3) Develop your digital marketing plan.

Please Note:

Join us virtually for this informative session! A webinar link will be sent upon registration.

IMPORTANT: It is best viewed on a desktop or screen larger than a smartphone (i.e., iPad, etc.).

The Small Business Development Center is funded at the Community Business Partnership through a cooperative agreement between George Mason University and the U.S. Small Business Administration.