SBDC Expanding Your Business Reach: Creating Forever Clients 06/08/2022

Are you starting a new business? Have you generated some interest through word-of-mouth and social media but you are now looking to grow your clientele? To better create a consistent stream of revenue, the first step is to engage and reach your base. That starts with Email Marketing and Newsletter Campaigns.

Effective Newsletters and Email Marketing can help you focus on building long-term and loyal customers that can be the foundation to your business success.

Key Learning Points:
(1) Segment your email marketing database.
(2) Create a high performing newsletter email in a way that communicates value to your market.
(3) Analyze your email marketing campaigns.
(4) Create an attention-getter (subject line) and body paragraph for your email campaign. The purpose of this session will be to help you increase your open and click rates via newsletters.

Please Note:

Join us virtually for this informative session! A webinar link will be sent upon registration.

IMPORTANT: It is best viewed on a desktop or screen larger than a smartphone (i.e., iPad, etc.).

The Small Business Development Center is funded at the Community Business Partnership through a cooperative agreement between George Mason University and the U.S. Small Business Administration.