SBDC Expanding Your Business Reach: Creating Forever Clients 06/08/2022

Are you starting a new business? Have you generated some interest through word-of-mouth and social media but you are now looking to grow your clientele? To better create a consistent stream of revenue, the first step is to engage and reach your base. That starts with Email Marketing and Newsletter Campaigns.

Effective Newsletters and Email Marketing can help you focus on building long-term and loyal customers that can be the foundation to your business success.

Key Learning Points:
(1) Segment your email marketing database.
(2) Create a high performing newsletter email in a way that communicates value to your market.
(3) Analyze your email marketing campaigns.
(4) Create an attention-getter (subject line) and body paragraph for your email campaign. The purpose of this session will be to help you increase your open and click rates via newsletters.

Please Note:

Join us virtually for this informative session! A webinar link will be sent upon registration.

IMPORTANT: It is best viewed on a desktop or screen larger than a smartphone (i.e., iPad, etc.).


The Small Business Development Center is funded at the Community Business Partnership through a cooperative agreement between George Mason University and the U.S. Small Business Administration.

Wednesday, June 8, 2022
1:00 pm-2:00 pm

COST: $0





Please Note

Please log onto the webinar timely.


See our FAQs page or contact Mindi Schools, Training & Outreach Coordinator at (703) 459-9890 or email at


The Community Business Partnership is an equal opportunity service provider, lender, and employer.

Speaker: Robert P. “Bob” Rogers

Meet Robert P. “Bob” Rogers

“I started Becky’s Pet Care in 1998 and, thanks to CBP’s expert and caring staff, now have a strong business with over 160 employees.

Becky O’Neil, President, Becky’s Pet Care, Springfield, VA
Community Business Partnership of Springfield, VA