After starting out as a volunteer with the CBP in 2004, Sheina now interacts with start-ups and established businesses daily at Training Coordinator. Her responsibilities range from instructing classes to managing the training schedule for the five CBP programs to maintaining the Business Finance Center’s (BFC) micro loans to light bookkeeping, handling client relations, and acting as a notary.
Sheina owns Waddell Entertainment Consultants, LLC, an entertainment consulting company that coordinates everything from event logistics, operations, and artist/celebrity relations to contracts. Sheina has worked internationally with the Who’s Who in entertainment, to include: Earl Klugh, Ray Charles, James Brown, Vittorio Grigolo, Michael McDonald, Toni Morrison, Chaka Kahn, Huey Lewis & the News, and more.
Sheina speaks on various panels relating to women entrepreneurs and small business topics. She consults as well on the entertainment industry with artist and artist management. She is a graduate of George Mason University, has an Associates Fashion Merchandising degree from Bauder Fashion College, and is an associate member of The National Academy of Recording Arts & Sciences.
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